Justin explains they have achieved $1.5 million in sales in the first 3 years already with a 70% margin per product sale. ISlides was now a household name known across for the comfort it brought to its users.ĭaymond knew this business well and was not happy with Justin’s valuation as he was in basketball sports himself and knew the industry well.
Established as a leader with already great sports teams – Minnesota Vikings, Boston Celtics using them and available on local outlets to the public. Justin explains their venture, started in 2013, and how they developed a scalable production model to allow customization at a personal level. The Website allows you as a user to design your own quote, style, images that are cool and awesome the give the very “You” feel. The best part of this experience, you can customize the design and add logos, personal quotes on the flip-on top side. With a single slip-on flap and sole made up of “Waves Gel” as a unique proposition that makes you feel as if you are walking on water. Justin was keen to address the core need for casual slippers which were most comfortable.
Prior to the new business venture, Justin was serving at Reebok in the footwear division of basketball products. Justin Kittredge, an expert with two decades of footwear experience began his journey of ISlides in 2013.
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